Surviving a Downturn

Refreshing insights from Nicky Kamra in her Medium post on how to survive as an enterprise SaaS startup during the current downturn. Much of this advice is suitable for any economic environment:

1) Make yourself and your product a necessity to your customer
2) Cash is king, so do what you can to keep it on hand
3) Always stay creative in how you approach the market

We're attempting to apply a similar lens to hiring, and are encouraging our clients to remain cautiously positive about the future.

A strong executive leadership team can drive the vision of becoming and remaining a necessary asset to customers and encouraging creativity - even in a tumultuous market.

#survivalguide #enterprisesoftware #saassales #executiverecruiting